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B2B Content Marketing Manager

About Leap:

At Leap we’re building a technology powered, data driven platform that develops and operates retail stores for modern brands.  On the Leap platform, brands can open stores, turnkey to connect with more customers and drive sales growth - both offline and online.  Stores on the Platform are staffed and operated by Leap to deliver impactful and memorable customer experiences while driving growth for brands.  Leap operates both pop-up and full term stores for modern brands such as Naadam, A.L.C., Koio, Something Navy, Goodlife Clothing, Faherty, Solid & Striped and more. Learn more at leapinc.com.

 

Mission for the position

As the B2B Content Marketing Manager you’ll work closely with Business Development, Growth, Account Management, Creative Services, Growth Marketing and our CEOs to tell our story across a variety of channels.  You’ll leverage both content creation and copywriting, in short form and longer form, to bring to life Leap’s mission, vision, products, features and capabilities.  Primary responsibilities include publishing content for B2B marketing efforts inclusive of blogs, corporate website, CRM emails, case studies, ads and sponsorships.  

 

Our ideal candidate has:

  • 3-5 years of experience in B2B content marketing/copywriting 
  • Proven track record of driving B2B leads with content
  • Excellent written communication and storytelling skills 
  • A portfolio that highlights your writing skills and ability to simplify the complex
  • Understanding of the omnichannel retail landscape and DTC brands
  • Ability to proactively manage time, prioritize and be a self starter
  • A proven track record of working cross-functionally across an organization

 

Key Responsibilities:

  • Write engaging, compelling copy for a variety of B2B marketing materials inclusive of blogs, case studies, corporate website, presentation decks, email newsletters, sponsorships and ads.
  • Lead graphic designer to design B2B marketing assets
  • Partner with Growth Marketing team to deploy and promote B2B marketing content to drive leads
  • Collaborate with Brand Management and Growth teams to understand objectives, Leap brand positioning and proof points to turn into content
  • Be a steward of best practices in messaging, grammar, writing, and style for new and existing pieces of content
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