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CRM and Growth Marketing Manager

About Leap:

At Leap we’re building a technology powered, data driven platform that develops and operates retail stores for modern brands.  On the Leap platform, brands can open stores, turnkey to connect with more customers and drive sales growth - both offline and online.  Stores on the Platform are staffed and operated by Leap to deliver impactful and memorable customer experiences while driving growth for brands.  Leap operates both pop-up and full term stores for modern brands such as Naadam, A.L.C., Koio, Something Navy, Goodlife Clothing, Faherty, Solid & Striped and more. Learn more at leapinc.com.

Mission for the position:

The Growth Marketing Manager, will work in partnership with the VP of Brand Management in developing scalable, programmatic marketing plans to drive local traffic to the stores (and Brand websites) on the Leap platform. To do so, the CRM & Growth Marketing Manager will leverage Leap’s large customer file to build marketing programs and a ‘always on’ approach through email CRM and paid media (primarily paid geotargeted social & SEM) at both the local and regional level.  Understanding the full cycle of strategy, creative, media buying, implementation, tracking/optimization will be paramount for success in this role.

 

Key responsibilities:

Develop and execute a marketing strategy across owned and paid channels

  • Create and deploy ongoing store-level email CRM programing and flows setup inclusive of post visit NPS survey, product/store reviews, cross selling to other products and cross selling to other brands/stores
  • Create and deploy paid digital campaigns utilizing the audience & geo-targeting strategies to ramp new store openings and drive traffic to Leap powered stores (i.e. FB/IG paid media, google)
  • Create and deploy Leap corp B2B campaigns to generate leads and drive website traffic (i.e Linkedin Ads, FB/IG and SEM)
  • Lead internal & external creative resources to create assets needed for owned assets (CRM) and paid media activations
  • Explore offline marketing strategies that create synergies across brands to boost store performance (i.e multi-brand Direct mail, OOH)
  • Support the organization in the development of brand-centric components of overall retail strategy (i.e. experiential marketing, sales process / content for staff trainings, etc.)

Manage budgets (by channel/brand), KPIs, optimizations and synthesis of results

  • Create and define benchmarks, recommendations and optimizations
  • Partner with the marketing, retail operations team and store managers synthesize and analyze marketing program performance and results
  • Create recommendations, case studies and guides to help brands understand marketing activations and investments that work to drive store performance

Drive new channels and cutting edge activations

  • Explore new technology, tools and platforms that can drive traffic & store performance both in marketing campaigns and in-store with test and learns.

 
 

Our ideal candidate:

  • 5+ years experience in marketing with focus to email CRM and paid social/digital activations
  • Experience working at smaller, scrappy startup preferred with knowledge of retail, DTC, luxury and fashion brands landscape
  • Well versed in direct (non agency) paid social media advertising (buying, deploying, optimizing, measuring)
  • Experience in designing & creating digital content and email content working with internal and external resources (i.e. graphic designers)
  • Exceptional written and verbal communication ability
  • Strong creative and problem solving skills
  • Strong teamwork and leadership skills
  • Self starter, humble, quick learner, with high aptitude for self-improvement
  • Extreme attention to detail; ability to understand the big picture while operating in weeds

 

Outcomes & measures of success:

  • Successful email & paid social program deployment and ongoing management including strategy, implementation, reporting, analysis and optimization, as measured against industry KPIs (opens, clicks, converts, etc) and store traffic
  • Consistent timely delivery of marketing program performance reports
  • Development of new marketing programs for brands to opt into
  • Successful implementation of Leap Email CRM to drive cross brand awareness
  • Consistent successful collaboration with direct report management, store managers and staff and corporate administrative functional leaders (e.g. HR, etc.)
  • Contribution to the development of a team-oriented high performance culture within the firm

 

 

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